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2024 - 2025
Excelerate
Data Analyst
Saint Louis,US
Ad Campaign
Data Analysis, Visualization, Campaign Optimization, and Decision-Making Insights
During my time as a Data Analyst Intern at Excelerate, I was responsible for analyzing and optimizing Facebook ad campaigns for GlobalShala’s Superhero U event.
Data Analysis & Campaign Insights
I conducted a performance analysis of multiple Facebook ad campaigns, identifying trends in key metrics such as reach, impressions, cost per click (CPC), and click-through rates (CTR). Using Tableau and Excel, I developed detailed visualizations that provided actionable insights into campaign effectiveness.
Data Visualization & Reporting
I created interactive dashboards and charts to illustrate how different campaigns performed, helping stakeholders make informed decisions. These visualizations compared total reach, impressions, clicks, and costs across campaigns, highlighting underperforming ads.
Optimization & Cost Efficiency
Through detailed analysis, I identified the two least efficient campaigns, which had the highest CPC and lowest engagement rates. I recommended discontinuing these campaigns, leading to a significant cost reduction while preserving high-performing campaigns.
Strategic Decision-Making
By presenting a data-driven strategy, I helped the finance team allocate budget more effectively, ensuring optimal ad spend efficiency. My insights contributed to better cost management and improved return on investment (ROI) for future campaigns.
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2023 - 2024
Infor
Associate Software Engineer
Hyderabad,India
Cloud Suite Portal Project
Automation Development, Automation Scripting, Database Management, and Automation Initiatives
During my time with the Cloud Suite project, I was involved in various roles:
Automation Development:
I automated the Cloud Suite Portal (CSP) using RedwoodHQ and the Page Object Model, focusing on critical operations such as clone and refresh across various environments. This ensured seamless functionality, reducing errors and manual intervention.
Database Management:
I managed and automated database tasks using JackDB with SQL, optimizing resource allocation and improving efficiency. This involved creating and maintaining database instances, ensuring reliable data management and system scalability.
Automation Scripting:
I created automation scripts using RedwoodHQ, Jenkins, Java, and Groovy, significantly enhancing the operational efficiency of the Self-Service Portal (SSP). By automating repetitive processes, I reduced manual effort and increased productivity.
Leadership in Automation Initiatives:
I led automation initiatives within the SSP, implementing reusable automated processes that significantly reduced manual tasks, improved efficiency, and boosted overall system performance.
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2022 - 2023
Infor
Associate Software Engineer
Hyderabad,India
Infor Solution wizard Project
Front-End Development, Mockup Design, Database Management, and Automation Testing
During my time with the Solwiz project, I was involved in various roles:
Front-End Development:
I used technologies like Angular and HTML5 to make the project user-friendly and efficient. This involved creating and integrating different components into the main App Component, ensuring everything worked seamlessly, and building modules to improve user navigation.
Mockup Design:
I also worked on the design, creating visual mockup screens for the ISW part of the project, known as "ISW Mockups." These mockups provided a clear visual representation of the project's interface.
Database Management:
In addition to front-end responsibilities, I managed the project's data using pgAdmin and PostgreSQL, ensuring that data storage and retrieval were efficient and reliable.
Automation Testing:
I transitioned to automation testing using Java Selenium, a widely recognized framework. Here, I created custom functions to simplify testing processes, allowing for reusability without code modifications. I also developed Java functions tailored to specific needs, including Excel, date, and wait functions. For testing, I utilized TestNG, making use of its advanced features like annotations, data-driven testing, test sequencing, and parallel testing.
In addition to automation, I conducted API testing to ensure seamless communication between services and used OWASP ZAP for security testing, identifying vulnerabilities and enhancing the overall security of the project.
My combined efforts significantly contributed to the overall success of the Solwiz project, improving its usability, design, data management, and the efficiency of testing processes.
